Toptips
Top Tips Guides
Linked In Top Tips - Where Marketing Meets Sales
Linked In networking is where the marketing and sales team should be working together to warm up prospects, engage with them and decide when they are warm enough to phone or meet face to face.
Download Linked In Top Tips
What other platform can you use to find prospects, ask them to connect and then they expect information relating to their professional lives? So how can you make it work better for you?
Download this guide to find out how your business can use this professional networking platform to generate sales. I know it works because I have generated sales for my own business from Linked In.
The Getting it Right Whitepaper Guide
A well thought out whitepaper is an invaluable marketing tool for prospects who are in the early research phase of their buying cycle. Engage with them at this point and they are likely to follow you down the sales funnel and become customers.
Download Whitepaper Guide
Get it wrong however and they are likely to flee into the hands of your more enlightened competitors.
To help you get it right I have produced this guide. It is based on more than two decades experience of content marketing for a number of different B2B organisations.
Top Tips for a Trade Press Briefing
If you need to tell your industry about a new product or service, or perhaps be seen as leading the debate on an issue that is important to your business, then the trade press is seen as a credible source of information.
Download Press Briefing Guide
It is well worth meeting editors and journalists face to face, not just to get yourself in print or online now, but to cultivate strong independent advocates for your business in the future.
If you understand what they need for their readers, who are often your prospects, then there is nothing to fear from the trade press. My guide "Top Tips for a Trade Press Briefing" has been produced to help make sure that any briefing is a huge success.
Top Tips for Communicating in a Crisis
It may have taken years to build your business reputation, but if something goes badly wrong this can be lost in hours.
Download Crisis Communications Guide
Knowing how to communicate in the event of a business-critical crisis could make all the difference between carrying on profitably or calling it a day.
Sadly, product recalls, redundancies and major product failures do occur and when the media, whether news or social, get hold of something a crisis can soon escalate. The question is do you panic or do you have a well-oiled crisis plan in place to minimise its negative effects?
Download this guide to help you put together a communications crisis management plan and what to do should the worst happen.
Top Tips Guides
PR and content marketing is becoming more complex with more information channels than ever available to your customers, prospects and other stakeholders.
These guides have been produced to help you navigate your way through this communication maze. Sign up using the form opposite and I'll mail you each new guide as it is produced.
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