Services
PR and Content Marketing
Technafax produces written, visual and broadcast content that works for online and print media relations, websites, social media, blogs, whitepapers, email, direct marketing and as sales collateral.
While we can produce content for any of these marketing communication tools, the most effective use of your budget is to consider how material can work across multiple media and marketing platforms from the outset.
So for example a customer site visit provides written and visual material that can be used for news material, social media and as a sales datasheet; but if video was shot while on site this would provide rich content for more effective social and news media engagement and sales collateral - including the production of a multimedia case study that can be presented on a tablet.
Our Services
Public Relations
News media, whether print, broadcast or online is a credible source of information for your prospects.
Whether you are showcasing your expertise through thought leadership features or a customer case study, or launching a new product or service, a presence in the right publication or programme is a powerful way of reaching customers and other influencers.
Technafax has the contacts and relationships with key media in your sector to make a real difference
Social Media
People and organisations are reaching out to their peers for advice and recommendations. Engaging content on the right social media platform can help build success for your business.
People do business with those they know and trust and social media can help build the trust and knowledge of your organisation, its people and brands.
Technafax has the experience to know what works across the different platforms.
Digital
Your website is your organisation’s shop window. Having existing and fresh content that attracts and retains visitors is vital; whether that is through new pages, customer endorsement stories, whitepapers or a blog.
Do you track your visitors using analytics; not only the number of visitors, but how long they stay on the site, what pages they visit and where they exit? Technafax can develop the content that makes your prospects find and stay on your site.
Employee Engagement
Your employees are the heart and soul of your business. Keep them informed about your organisation's plans and objectives to avoid the rumour grapevine, ensure motivation and retain key personnel.
We have worked with a number of HR departments to develop effective communication campaigns using video blogs, company TV programmes, employee magazines, podcasts, social media and live events.
Crisis Management
It takes years of hard work, effort and money to build a brand, yet in today’s interconnected world if something goes wrong you can lose that reputation in just minutes.
Technafax personnel have years of experience putting together crisis management plans for organisations and providing communications support if the worst should happen. Naturally we hope that disaster does not strike, but can you afford not to be prepared?
Publishing - Online & Print
Sometimes the best way to reach a key audience is to go direct. If you can share expertise that will help them in their professional capacity, then self publishing can be extremely effective.
From whitepapers addressing single issues, to trade counter magazines, a blogging site to an online news portal, podcasts to TV programmes, I've been there from concept through to final production.
